Mark loves spending time with his own family, who are his favourite models. He found his style while working with them: the best way to get good natural shots is to spend together some time at home. Mark also shoots people for media. Business portraits are a completely different genre. There should be less character and emotional manifestations of the personality, less freedom of self expression of the photographer, more external signs of the hero’s confidence, which is emphasized by the pose, facial expression, light and composition.